Newsletter – July 2007

Toca Family Business Services Newsletter
Accessing Capital for Your Business
July 2007 – Vol 1, Issue 6

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Hello Tiffany,
Diversity Directory page We at Toca Family Business Services can help you address your strategic, operational, and financial pain points. Please contact us at or go to for more information.
We trust you’ll find this newsletter informative. Please feel free to forward to others and encourage them to sign up to receive our monthly newsletter.

Book cover

The book, “Solving the Capital Equation: Solutions for Small Businesses Seeking Financing” has over 25 in- depth yet succinct case study examples of what other business owners have done to creatively access expansion capital to grow their businesses. The material covers everything from what is available (and how to access it) to what works best for your business type – from pursuing business-friendly community banks to forming strategic alliances to tapping supplier financing. This book shows business owners how to obtain the capital they need to not just survive, but grow. To help create viable, sustainable businesses to sell or pass on to the next generation.
The book, “Solving the Capital Equation: Solutions for Small Businesses Seeking Financing” is available for purchase. You can purchase the book through Amazon or at www.tocaf

Capital is the crucial ingredient for any business to grow. This holds true whether you are a one-person firm with minimal revenue or a 100-person company with significant sales. Yet so many entrepreneurs and business owners complain about how difficult it is to attain. Here are just five of the numerous ways to access capital taken from the informative new book, Solving the Capital Equation. Use these ideas to spark your creative thought process and get the money you need to elevate your business.

  • Form strategic partnerships. Consider the following: Who is already reaching your client or customer base? Who offers products or services that may be a great fit for your client or customer base? Who has a skill set or functional expertise that your firm lacks? All of these entities would make great prospective partners. Identify them, then craft a win/win partnership. Why spend money you do not have when you have something else of value to offer them – your firm’s product and services! You can use partners to access the sales force, marketing, IT, accounting, management expertise – to name just a few – of the services you would otherwise have to pay for.

  • Barter. As a business owner, you have a product or service that someone wants. Otherwise you wouldn’t be in business. You can barter these products or services for those products and services you need to grow your business or service your customer. Or you could barter for items you would typically remove from the company to pay yourself, then spend on personal items. You can barter for advertising, travel, legal or accounting services, televisions, landscaping, cleaning services.

  • Find a strategic investor. Is there a larger company that would benefit directly from your service or product offering? If so, contact them. If you can convince them that your company can directly or indirectly positively impact their bottom line either through a sales increase or a cost reduction, you are likely to garner financing in the form of direct equity, a loan, use of their credit, prepaid contracts, or payment of development costs. Look around. Potential strategic investors abound.

ECR page one

If you are in commercial construction or a construction- related field, you should keep your finger on the pulse of the industry in Georgia. Do that with Equal Construction Record, a newspaper devoted solely to the commercial construction (roads, hospitals, warehouses, condo hi-rises, etc.) industry in Georgia. Please see the Equal Construction Record website below or at www.equalc Subscription rate is $24 for 12 months.

Toca Family Business Services offers flat rate strategic advisory at $300 per hour / $500 for a 2 hour session or packaged services at discounted rates. Our company provides you with a CEO or CFO at a fraction of the cost. Essentially, you get access to a CEO or CFO on a monthly basis for what it costs you to pay a good office administrator.
We help business owners elevate their businesses to the next level or pull them into higher profitability. Call us to hear how we can help you.



Tiffany Wright

Toca Family Business Services

phone: 404-275-9237


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